In today’s increasingly competitive market, businesses are looking for new and innovative ways to engage customers and increase their customer lifetime value (CLTV). One approach that has gained significant traction in recent years is the use of social messaging channels for marketing and customer retention. By leveraging the power of real-time messaging, businesses can connect with customers in a more direct and personalised way, helping to drive higher engagement and retention rates.

One effective strategy that know very well here at Chit Chat Agency that businesses are using to increase customer LTV is recurring notifications on social messaging platforms like Instagram, and Facebook DMs. These notifications are can be sent to users at regular intervals to remind them of an event, push a marketing campaign or to keep them engaged with a particular app or service. Unlike email campaigns, which can easily get lost in overcrowded inboxes or ignored by recipients, social messaging notifications offer a more direct and personalised approach to engaging customers.

Businesses are achieving up to 11x the results of their email campaigns by using recurring notifications on social messaging platforms, it’s not surprising when you compare the open rates of emails vs messaging. These notifications are an effective tool for keeping customers engaged and top of mind, leading to higher conversion rates and increased customer loyalty. By providing personalised, relevant interactions, businesses can build trust with their customers and encourage them to take action, leading to higher conversion rates and increased customer lifetime value.

Conversational marketing is another effective approach that businesses are using to engage unengaged customers and drive higher conversion rates. This approach focuses on building personalised relationships with customers through one-to-one conversations. By leveraging the power of real-time messaging, businesses can provide customers with relevant, personalised recommendations and support, creating a more human connection and building trust. All customer interactions via social messaging can be stored which provides businesses with incredible insights and allows for very granular segmentation. Each person who engages with your messaging channel gets added to your social messaging list, this also means you can send them sponsored messages, if you are unable to reach them via recurring notifications.

The potential of social messaging channels for marketing and customer retention is still largely untapped. Many businesses have yet to explore the full potential of these channels, leaving a significant opportunity for retention teams to drive growth and success. By using social messaging channels strategically, businesses can increase customer engagement and drive higher conversion rates, helping to set them apart in an increasingly competitive market.

Overall, social messaging channels offer businesses a powerful new tool for engaging customers and increasing customer lifetime value. By using strategies like recurring notifications and conversational marketing, businesses can build stronger, more personalised relationships with their customers, leading to higher engagement, retention, and revenue. As businesses continue to explore the potential of these channels, we can expect to see even more innovative approaches to social messaging marketing and customer retention in the years ahead.