In the ever-evolving  landscape of eCommerce, businesses, particularly eCommerce brands, are constantly seeking innovative ways to connect with potential customers and gather valuable data. One such powerful strategy is WhatsApp Conversational Marketing, which offers a direct and engaging platform to drive customer interactions. In this post, we will explore ten strategies that eCommerce brands can use to leverage WhatsApp and acquire massive amounts of potential customer data. Let’s dive in!

1. Setup “Click-to-Message” ads on Facebook & Instagram

Harness the vast reach of social media platforms like Facebook and Instagram by incorporating “Click to WhatsApp” ads. These ads allow users to initiate conversations with your brand directly through WhatsApp, enabling seamless communication and data collection.

2. Add a WhatsApp chat button to your website

Integrate a WhatsApp chat button on your website to encourage visitors to engage with your brand instantly. This convenient and accessible feature opens up opportunities for customer inquiries, data gathering, and personalized assistance.

3. Create a Pop-up asking people to claim a discount coupon on WhatsApp

Entice website visitors with exclusive discounts by displaying a pop-up inviting them to claim a coupon via WhatsApp. This strategy not only generates immediate customer interest but also provides an avenue for data collection as customers willingly provide their contact details.

4. Include QR codes that link to WhatsApp in your product packaging

Embrace the offline world by printing QR codes on your product packaging. When customers scan these codes, they are directed to WhatsApp, where they can unlock special offers or promotions. This method seamlessly integrates digital and physical touchpoints, enabling data collection throughout the customer journey.

5. Setup click-to-WhatsApp retargeting ads on Facebook & Instagram

Retarget your website visitors through Facebook and Instagram ads, offering enticing discount coupons. Upon clicking the ad, customers are directed to WhatsApp, where they receive the coupon. This strategy not only re-engages potential customers but also facilitates data collection for future marketing efforts.

6. Ask people to join the waitlist on WhatsApp

Create anticipation and exclusivity for product launches by inviting customers to join a WhatsApp waitlist. By doing so, customers willingly share their contact information, allowing you to notify them about new product releases and gather valuable data for targeted marketing.

7. Run WhatsApp contests and giveaways

Organise contests and giveaways on WhatsApp to incentivise customer engagement and data collection. By encouraging participants to provide their information, such as name and email address, in exchange for contest entry, you can acquire valuable customer data while fostering brand loyalty.

8. Conduct WhatsApp surveys and polls

Leverage the interactive nature of WhatsApp by conducting surveys and polls. By requesting customer opinions, preferences, and feedback, you can gather valuable insights and refine your marketing strategies. Customers appreciate the tailored interaction and willingly provide their data.

9. Provide exclusive WhatsApp offers

Create a sense of exclusivity by offering special discounts, promotions, or early access to products and services exclusively through WhatsApp. By enticing customers to join your WhatsApp community, you can gather data while nurturing a loyal customer base.

10. Collect feedback and reviews

Encourage customers to share their feedback and reviews about your products or services through WhatsApp. This not only enhances customer engagement but also provides you with valuable insights for improving your offerings. Additionally, it enables you to collect additional customer data for future marketing campaigns.

Creating a WhatsApp bot presents a goldmine of opportunities for eCommerce brands to connect with potential customers and collect vast amounts of valuable data.