Messenger14 February 2022 2022-11-25 12:28
Facebook Messenger Chatbot Marketing
Facebook Messenger Marketing
Take your relationships to the next level with a Facebook Messenger chatbot
Messenger bots can be used at every stage of your marketing funnel
Why businesses are investing Messenger chatbots
People are more likely to buy more, make a purchase, and recommend businesses that offer communication channels that people prefer and use everyday.
85% of Facebook users expect businesses to respond within 6 hours, the vast majority are unable to achieve this target. With a Messenger bot you can respond instantly to all messages received.
Chatbots increase sales by an average of 67%, according to business leaders. 32% of all conversions start through a chatbot interaction.
3.5 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month. Over 40 million businesses are active on the Messenger platform every month.
Messenger chatbot boosts sign up rates by 348%
The travel brand partnered with us to create a conversational-first approach which provided a more seamless customer experience.
Popular Use cases & solutions
Popular Messenger bot use cases & solutions
Virtually every kind of business can find legitimate applications for social messaging automation.
Overcome objections, answer frequently asked questions and provide personal recommendations. Lead messenger bots allow you to nurture the leads in a more natural way.
A product recommendation bot can asks questions to better understand a persons preferences. It allows brands to provide detailed recommendations as well as collect insights at a very granular level.
Give consumers easy access to your business on a messaging channel that gets used every day is key to maintaining high customer satisfaction, brand loyalty and lifetime value.
Survey your audience in their favourite messenger platform and collect actionable insights that will help transform your business for the better.
A FAQ bot can help educate visitors, overcome objections and improve staff productivity. Turn your browsers into buyers with a well-designed answer bot.
Grow your contact list and generate more leads for your business by creating an interactive competition experience inside Messenger. Easy participation, instant leads and automated follow-ups.
Quickly scale your event registration list, automate marketing processes and help participants get information about your event in a messaging platform they use every day.
A reservation chatbot can assist your customers through your booking process. It will save you time and money on manual reservation follow-ups.
Quizzes are a natural fit for Messenger due to it’s easy to use interface. A quiz bot is a great way to quickly grow your subscriber list and collect granular insights on your audience.
Segment customers in Messenger using first-party data
Audience segmentation is a marketing strategy that identifies and targets subgroups within an existing audience. Groups typically share common traits or needs that you can tailor your content to address. The goal of audience segmentation is to deliver personalized messaging and build stronger connections with prospects.
Messenger chatbots allow you to create very granular customer profiles by assigning attributes to Messenger contacts (those who engage with your bot) during the conversational experience. By using custom variables, you are able to segment your audiences into clearly designed segments that don’t just make remarketing to dynamic audiences easy but also very powerful.
Austrian Messenger Bot Hits The Slopes
Messenger chatbot entry points
Convenient entry points into your conversational flows – on and off of social messaging platforms make it easier for people to connect with businesses in an instant and also facilitate channel-agnostic AI. People can interact with your Messenger bot in a variety of ways. Every person who sends a message will automatically become a contact.
|Social Page||Action buttons (send message) and pinned stories can be added to social media pages.||Organic|
|Website/App||A chat widget can be used to handle onsite conversations, guest mode is available.||Organic|
|Email & SMS||Clickable ref links that redirect people to your bot can be included within your emails and text messages.||Paid & Organic|
|QR Codes||These scannable links are ideal for offline materials such as leaflets, guides and menus.||Organic|
|Social Adverts||These click-to-message ads can redirect people to your bot funnels.||Paid|
|Social Comments||Send automated messages to people who comment or reply on your social posts.||Paid & Organic|
News & Views
Our thoughts on real-time marketing, AI development and chatbot industry updates.
These companies and many more like them have worked with Chit Chat to harness the power of online conversations.
Mike CurrieMarketing Director
AUSTRIAN NATIONAL TOURIST OFFICE
Tanja FernerMarketing Manager
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