Chatbots for consumer goods companies

Our custom built chatbots and chat marketing strategies make it easy for consumer brands to build direct relationships with their audience at scale on popular messaging channels such as Messenger, Instagram and WhatsApp.

Popular use cases

How brands use chatbots to find a direct channel to consumers

Segment Audiences

Leverage data captured during your conversations such as product preferences, demographics, and customer intents to create customer profiles and segment customers like never before.

Automated Integrations

Powerful integrations with CRMs will enable your team to fully automate your marketing and support workflows including dynamic store lookups, verifying warranties and much more.

Powerful Ad Capabilities

Tap into Facebooks powerful advertising capabilities that allow you to get your bot in front of people who are interested in your products. Create entry-points from Messenger, WhatsApp and Instagram adverts directly to your bot.

Marketing Automation

Automated follow-up messages can be created for a number of scenarios including feedback requests and re-engaging high-intent leads such as people who showed interest in buying your product.

Advice & Information

Always answering the same questions? Include a knowledgebase AI agent within your conversational experience that is able to instantly answer questions about your products at scale.

Recommendations

Capture key personal preferences and provide individual recommendations based on the users declared data. Guide them to the right product recommendation based on their declared data.

How FMCG brands use AI and chatbots to find a direct channel to consumers

The crumbling of the third-party cookie data and lack of user-level identifier means consumer brands will need to build relationships with customers in new and innovative ways.

Messenger Bot For Consumer Brands

Facebook Messenger is popular amongst all age groups. It is one of the largest messaging platforms in the world and its powerful ad targeting capabilities are ideal for food and drink brands.

WhatsApp FMCG Bot

Consumer brands can create a WhatsApp bot to provide one-to-one support at scale. With over 2 billion monthly active users, it is the largest messaging platform in the world.

Instagram DM Automation

Over 400 million monthly active users use Instagram’s direct message feature. The vast majority of incoming messages are pre-purchase, so consumer brands that use Instagram messaging will have a marketing edge. Instagram DM automation can act as force multiplier, effectively allowing businesses to acquire new contacts and customers without the fear of being overwhelmed by messages.

Conversional Display Ads

The magic of chat marketing combined with the reach of Google Display Network. Provide in-the-moment communication that facilitates a seamless experience.

Google Business Messages

Shorten your customer’s path to conversion by engaging them with automated personal messages in their moment of need on Google Search and Maps.

View All Channels

Why consumer product brands are investing in AI, messaging automation and chat marketing

To reduce reliance on third-party data and enable 1:1 customer relationships, CPG brands are now creating first-party data strategies to gain new insights and engage consumers in new and innovative ways. Entry points to chatbots can be established using URL links, QR codes or social media that when activated can bring up information about specific products, host giveaways, answer questions and so much more.

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Increase Sales

70% of incoming messages on Instagram are pre-purchase. Instantly respond and nurture every message at scale.

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Manual Support Savings

We've helped brands within the FMCG industry save over $120k on customer support through messaging automation.

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Mobile-First Strategy

97% of Gen Z and 93% of Millennial's own a smartphone, and on an average day, they spend over four hours using it online.

QR codes and social chatbots are a marketers dream

QR codes are continuing to grow in popularity, these days you can find them on food packaging, restaurant menus and even TV commercials, the opportunities to include QR codes are endless. Most businesses who use QR codes redirect people to their website or request people to download a new app. When you redirect an individual to your website via a QR code the information you can access on the individual is very limited and following-up with the individual on a one-to-one basis is impossible. QR codes that redirect the individual to a social chatbot can help identify them and understand their intent in real-time, best of all it will allow you to send personal follow-up messages at scale plus many more benefits.