Consumer Goods26 February 2022 2022-03-22 17:01
Chatbots for consumer goods companies
Our custom built chatbots and chat marketing strategies make it easy for consumer brands to build direct relationships with their audience at scale on popular messaging channels such as Messenger, Instagram and WhatsApp.
Popular use cases
How brands use chatbots to find a direct channel to consumers
How consumer brands use chatbots to find a direct channel to consumers
The crumbling of the third-party cookie data and lack of user-level identifier means consumer brands will need to build relationships with customers in new and innovative ways.
Why consumer product brands are investing in messaging automation and chat marketing
To reduce reliance on third-party data and enable 1:1 customer relationships, CPG brands are now creating first-party data strategies to gain new insights and engage consumers in new and innovative ways. Entry points to chatbots can be established using URL links, QR codes or social media that when activated can bring up information about specific products, host giveaways, answer questions and so much more.
70% of incoming messages on Instagram are pre-purchase. Instantly respond and nurture every message at scale.
We've helped brands within the FMCG industry save over $120k on customer support through messaging automation.
97% of Gen Z and 93% of Millennial's own a smartphone, and on an average day, they spend over four hours using it online.
QR codes and social chatbots are a marketers dream
QR codes are continuing to grow in popularity, these days you can find them on food packaging, restaurant menus and even TV commercials, the opportunities to include QR codes are endless. Most businesses who use QR codes redirect people to their website or request people to download a new app. When you redirect an individual to your website via a QR code the information you can access on the individual is very limited and following-up with the individual on a one-to-one basis is impossible. QR codes that redirect the individual to a social chatbot can help identify them and understand their intent in real-time, best of all it will allow you to send personal follow-up messages at scale plus many more benefits.
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These companies and many more like them have worked with Chit Chat to harness the power of online conversations.
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