Social Message Adverts5 March 2022 2022-11-28 15:56
Social Message Adverts
Click To Message Social Adverts
Give your audience the ability to engage and take action on popular messaging platforms. Stop sending messages and start creating conversations that generate more conversions.
Messenger, WhatsApp & Instagram
Shorten the path to conversion with click-to-message ads
|Can you see which individuals messaged/visited?||Yes||No|
|Can you send automated follow-ups?||Yes||No|
|Can you personalize each individuals experience?||Yes||No|
|Can you retarget people with personalized content?||Yes (granular)||Yes (basic)|
|Is it easy to understand how each ad is performing?||Precise reporting||Imprecise reporting|
|Are the ad campaigns scalable?||Yes (with a bot)||Yes|
|How many people complete a conversion goal?||Over 50%||Below 10%|
|How long to respond to pre-purchase questions?||Instantly||Hours/Days|
Messages vs Visits
When businesses start advertising on Facebook & Instagram, they often begin with sponsored ads that drive traffic to website landing pages or lead forms.
However, if you have a well designed social messaging chatbot rather than driving traffic to your website, you may find that sending people to engage immediately with your chatbot provides much better results.
Social advertising messaging channels
WhatsApp chatbot improves cost per lead by 56%
We created a WhatsApp bot that qualified leads at scale for a debt management company, in resulted in more conversions at a lower cost per lead.
Social messaging bots for marketing
30% more incremental purchases than link ads
On the Meta Platforms Q1 2022 earnings call Sheryl Sandberg Meta’s Chief Operating Officer explained Europe’s largest footwear retailer have built a fully automated virtual shoe assistant to give customers personalized footwear recommendations and promoted it through Click-to-Messenger ads on Facebook. They had an 85% click-through rate and saw 30% more incremental purchases than with their usual link ads.
News & Views
Our thoughts on real-time marketing, AI development and chatbot industry updates.
These companies and many more like them have worked with Chit Chat to harness the power of online conversations.
Mike CurrieMarketing Director
AUSTRIAN NATIONAL TOURIST OFFICE
Tanja FernerMarketing Manager
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Includes case studies, practical insights, interviews and best practices.