Attractions & Museums

Chatbots for museums & attractions

Our custom built chatbots and chat marketing strategies make it easy for museums and other attractions to help improve customer care, boost sales and provide an overall better visitor experience at scale on popular messaging channels such as Messenger, Instagram and WhatsApp.
museum social chatbot

Popular use cases

How museums and family attractions are using chatbots for marketing & support

Segment Audiences

Leverage data captured during your conversations such as demographics, and customer intents to create customer profiles and segment customers like never before. Collect data on who is visiting your attraction as well as their interactions on-site.

Automated Integrations

Powerful integrations with popular CRMs and ticketing systems will enable your team to fully automate your marketing and support workflows including real-time ticket information and TripAdvisor reviews management.

Powerful Ad Capabilities

You can tap into Facebook’s powerful audience targeting capabilities to help increase footfall to your attraction. Create entry-points from Messenger, WhatsApp and Instagram adverts directly to your bot.

Marketing Automation

Automated follow-up messages can be created for a number of scenarios including visitor feedback requests and re-engaging warm leads such as people who displayed intent to visit your attraction.

Advice & Information

Always answering the same questions? Include a knowledgebase AI agent within your conversational experience that is able to answer FAQs instantly, in any language, at any time.


Help your audience plan their visit by showcasing your latest exhibitions. Provide individual recommendations on current and future events based on the users interests and preferences.

Messaging automation is critical for museums, art galleries and family attractions

Social media is shifting from public feeds to private messaging. Smart brands are making plans to pivot alongside them.

museum crm bot

Museum Messenger Bot

Amsterdam’s Anne Frank House launched a Messenger bot in 2017. The Messenger bot uses deep learning AI, which allows it the ability to understand what a user wants and what their intent is. The AI technology also allows it to provide users with the right information, content, or engagement they may require. The bot provides users with information about WWII, Anne Frank, and the Anne Frank House. According to the museum, this bot serves as a way to provide valuable information in an engaging way that’s better than exploring a website.

WhatsApp Museum Bot

Making it easy to find your way or locate a specific item is one gesture every visitor would appreciate. This is exactly what the National Art Museum, did with their WhatsApp Bot. Visitors who are walking through the museum can use the museum’s WhatsApp chatbot to find what they are looking for. It also provides information on almost every piece in the museum, it’s your handheld personalised museum guide.

Why museums are investing in conversational marketing

Museums and other popular attractions spend millions on marketing to increase footfall and additional investments in supporting them. Chatbots built on popular messaging channels can act as customer relationship tools that can help nurture relationships, increase footfall and reduce staff costs whilst improving customer support.

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Reach More People
Broadcast message campaigns on Messenger and Instagram can easily outperform e-mail marketing by up to 400%.
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Annual Savings

We've helped museums and other attractions save over $130k on customer support through messaging automation.

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Mobile-First Strategy

97% of Gen Z and 93% of Millennial's own a smartphone, and on an average day, they spend over four hours using it online.

Recent Partnerships

These companies and many more like them have worked with Chit Chat to harness the power of online conversations.

sandra chatbot feedback
facebook messenger marketing chatbot guide

Download our latest chat marketing guide

Learn how businesses are transforming their social messaging channels into powerful marketing tools.

Includes case studies, practical insights, interviews and best practices.

Download Our Free Guide

chat marketing guide

The way people communicate online is changing, including how we interact with businesses. More than 1 billion users connect with a business on Messenger, Instagram & WhatsApp every week.

Download our FREE guide to learn how we automated growth on the worlds biggest messaging channels for businesses just like yours.