Attractions & Museums
26 February 2022 2024-03-11 15:23Attractions & Museums
Chatbots for museums & attractions
Popular use cases
How museums and family attractions are using chatbots and AI for marketing & support
AI messaging automation is critical for museums, art galleries and family attractions
Social media is shifting from public feeds to private messaging. Smart brands are making plans to pivot alongside them.
Why museums are investing in AI chatbots
Museums and other popular attractions spend millions on marketing to increase footfall and additional investments in supporting them. Chatbots built on popular messaging channels can act as customer relationship tools that can help nurture relationships, increase footfall and reduce staff costs whilst improving customer support.
We've helped museums and other attractions save over $130k on customer support through messaging automation.
97% of Gen Z and 93% of Millennial's own a smartphone, and on an average day, they spend over four hours using it online.
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Frequently Asked Questions
Will our chatbot be custom built?
Yes, we design and build our chatbots based on your individual objectives. Cookie cutters are for baking, not creating conversational experiences that represent your brand.
How much does a chatbot cost?
It depends on the features and integrations that are required, as well as the the channels you are planning to deploy the chatbot on.
Are people using messaging apps?
The upsurge of real-time messaging has led to a huge shift in how people choose to connect with businesses. Messaging apps have overtaken social media platforms in the number of active monthly users by over 20%. Over 1 billing people connect with business accounts weekly via Instagram, Messenger and Whatsapp.
Why should I invest in chat marketing?
Businesses can build long-lasting relationships with people through messaging apps that drive real business results.
Facebook click-to-messenger ads and conversational display ads are extremely effective marketing tools that often outperform traditional online marketing channels when done right.
Do you create chatbots using your own software?
Although we may use custom coding in many projects, we do not use in-house or proprietary software. We use industry leading platforms and tools that can be accessed by anyone.
How do you create your chatbots?
We are agency partners with leading bot building platforms such as ManyChat and ChatFuel which are great for creating the front-end of your social messaging bots. Every person who communicates with your chatbot becomes a contact or subscriber, these platforms allow you to easily store and use this data, you could call them social CRMs rather than development platforms. You can leverage this data captured during your conversations such as product preferences, interests, and customer intents to create customer profiles and segment customers like never before. More complex chatbots will require 3rd party integrations and custom scripting.
Can you connect the chatbot to my existing CRM?
Yes, our projects often include third-party integrations such as syncing data to CRMs and other popular business tools. We can integrate with any online program that includes API documentation which most do.
How do you create the AI element?
Many chatbots, if necessary, incorporate advanced technologies such as artificial intelligence (AI) or natural language processing (NLP). We work with a number of platforms, technologies and models depending on the project requirements. This platform-agnostic approach allows seamless integration of AI agents, including large language models (LLM) like GPT (Generative Pre-trained Transformer), into our chatbots. These bots can be deployed across various messaging platforms such as Messenger, Instagram, and WhatsApp. Additionally, we harness the power of vector databases to enhance the efficiency and responsiveness of our chatbot interactions, providing users with a more sophisticated and tailored experience.
