Attractions & Museums

Chatbots for museums & attractions

Our custom built chatbots and chat marketing strategies make it easy for museums and other attractions to help improve customer care, boost sales and provide an overall better visitor experience at scale on popular messaging channels such as Messenger, Instagram and WhatsApp.
museum social chatbot

Popular use cases

How museums and family attractions are using chatbots and AI for marketing & support

Segment Audiences

Leverage data captured during your conversations such as demographics, and customer intents to create customer profiles and segment customers like never before. Collect data on who is visiting your attraction as well as their interactions on-site.

Automated Integrations

Powerful integrations with popular CRMs and ticketing systems will enable your team to fully automate your marketing and support workflows including real-time ticket information and TripAdvisor reviews management.

Powerful Ad Capabilities

You can tap into Facebook’s powerful audience targeting capabilities to help increase footfall to your attraction. Create entry-points from Messenger, WhatsApp and Instagram adverts directly to your bot.

Marketing Automation

Automated follow-up messages can be created for a number of scenarios including visitor feedback requests and re-engaging warm leads such as people who displayed intent to visit your attraction.

Advice & Information

Always answering the same questions? Include a knowledgebase AI agent within your conversational experience that is able to answer FAQs instantly, in any language, at any time.


Help your audience plan their visit by showcasing your latest exhibitions. Provide individual recommendations on current and future events based on the users interests and preferences.

AI messaging automation is critical for museums, art galleries and family attractions

Social media is shifting from public feeds to private messaging. Smart brands are making plans to pivot alongside them.

museum crm bot

Museum Messenger Bot

Amsterdam’s Anne Frank House launched a Messenger bot in 2017. The Messenger bot uses deep learning AI, which allows it the ability to understand what a user wants and what their intent is. The AI technology also allows it to provide users with the right information, content, or engagement they may require. The bot provides users with information about WWII, Anne Frank, and the Anne Frank House. According to the museum, this bot serves as a way to provide valuable information in an engaging way that’s better than exploring a website.

WhatsApp Museum Bot

Making it easy to find your way or locate a specific item is one gesture every visitor would appreciate. This is exactly what the National Art Museum, did with their WhatsApp Bot. Visitors who are walking through the museum can use the museum’s WhatsApp chatbot to find what they are looking for. It also provides information on almost every piece in the museum, it’s your handheld personalised museum guide.

Why museums are investing in AI chatbots

Museums and other popular attractions spend millions on marketing to increase footfall and additional investments in supporting them. Chatbots built on popular messaging channels can act as customer relationship tools that can help nurture relationships, increase footfall and reduce staff costs whilst improving customer support.

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Reach More People
Broadcast message campaigns on Messenger and Instagram can easily outperform e-mail marketing by up to 400%.
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Annual Savings

We've helped museums and other attractions save over $130k on customer support through messaging automation.

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Mobile-First Strategy

97% of Gen Z and 93% of Millennial's own a smartphone, and on an average day, they spend over four hours using it online.

Recent Partnerships

These companies and many more like them have worked with Chit Chat to harness the power of online conversations.

sandra chatbot feedback
facebook messenger marketing chatbot guide

Download our latest chat marketing guide

Learn how businesses are transforming their social messaging channels into powerful marketing tools.

Includes case studies, practical insights, interviews and best practices.

Frequently Asked Questions

Will our chatbot be custom built?

Yes, we design and build our chatbots based on your individual objectives. Cookie cutters are for baking, not creating conversational experiences that represent your brand.

How much does a chatbot cost?

It depends on the features and integrations that are required, as well as the the channels you are planning to deploy the chatbot on.

Are people using messaging apps?

The upsurge of real-time messaging has led to a huge shift in how people choose to connect with businesses. Messaging apps have overtaken social media platforms in the number of active monthly users by over 20%. Over 1 billing people connect with business accounts weekly via Instagram, Messenger and Whatsapp.

Why should I invest in chat marketing?

Businesses can build long-lasting relationships with people through messaging apps that drive real business results.

Facebook click-to-messenger ads and conversational display ads are extremely effective marketing tools that often outperform traditional online marketing channels when done right.

Do you create chatbots using your own software?

Although we may use custom coding in many projects, we do not use in-house or proprietary software. We use industry leading platforms and tools that can be accessed by anyone.

How do you create your chatbots?

We are agency partners with leading bot building platforms such as ManyChat and ChatFuel which are great for creating the front-end of your social messaging bots. Every person who communicates with your chatbot becomes a contact or subscriber, these platforms allow you to easily store and use this data, you could call them social CRMs rather than development platforms. You can leverage this data captured during your conversations such as product preferences, interests, and customer intents to create customer profiles and segment customers like never before. More complex chatbots will require 3rd party integrations and custom scripting.

Can you connect the chatbot to my existing CRM?

Yes, our projects often include third-party integrations such as syncing data to CRMs and other popular business tools. We can integrate with any online program that includes API documentation which most do.

How do you create the AI element?

Many chatbots, if necessary, incorporate advanced technologies such as artificial intelligence (AI) or natural language processing (NLP). We work with a number of platforms, technologies and models depending on the project requirements. This platform-agnostic approach allows seamless integration of AI agents, including large language models (LLM) like GPT (Generative Pre-trained Transformer), into our chatbots. These bots can be deployed across various messaging platforms such as Messenger, Instagram, and WhatsApp. Additionally, we harness the power of vector databases to enhance the efficiency and responsiveness of our chatbot interactions, providing users with a more sophisticated and tailored experience.

Chat with aiDA​

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With so much noise unlocking the potential of AI and chat marketing for your business can be overwhelming. It doesn’t need to be. 

Chat with our virtual assistant aiDA 🤖 to discover how we can help you. 

Chat with aiDA

aida ai chat

With so much noise unlocking the potential of AI and chat marketing for your business can be overwhelming. It doesn’t need to be. 

Chat with our virtual sales assistant aiDA 🤖 to discover how we can help you.