The way people connect online is changing, including how we interact with businesses.
Last week Mark Zuckerberg said instant messaging has become “the centre of our digital lives” and “people want the same ease of communication with businesses too”.
Below you can watch the keynote event.
Marketing & communication evolution
The way marketing channels evolve is always based on how human behaviour evolves. When you consider that messaging apps have overtook social media platforms in the number of active monthly users we can expect investment in these messaging apps increase significantly.