How to scale your click-to-message social adverts

How to scale your click-to-message social adverts

click to message ads

It has been said that we are now exposed to more than 3,000 ads per day. But how many of them do we actually pay attention to?

Today’s tech-savvy society wants to know more about the people they do business with and that means giving them access to everything you have on offer. Read on for tips on how you can use Messenger Ads to increase customer engagement and turn them into long-term customers.

With the average internet user seeing thousands of ads every single day, it was only a matter of time before they started ignoring online ads. In that situation, imagine you are scrolling through your feed and a friend posts an ad in their status. You might not even notice it. Here at Chit Chat Agency, we are big fans of Messenger ads. They enable your brand to talk directly with potential customers on the app itself.

Chatbots and click-to-message ads

Ads that click to message allow you to reach your customers on the most popular messaging apps. Chatbots are an easy solution for brands who want to interact with their customers on Messenger, Instagram and WhatsApp. They provide a personalised experience and can answer questions, promote products and services, and more!

With click to Messenger ads you can send potential customers direct into conversations with your business in Messenger, Instagram or WhatsApp. It’s a really clever way to drive engagement. It also takes people further down the path to conversion from seeing an ad to having a direct connection with businesses, which consumers like and businesses both like.

Meta Platforms Q1 2022 earnings call

On March 31st 2022, Mark Zuckerberg (CEO) and Sheryl Sandberg (COO) had a Q1 earnings call, during the call first-party data and the state of the ad industry was discussed. This is because tech companies are starting to stop using third-party data and are preparing for a cookie-less future. Traditional online ads that rely on cookies have experienced decreased ROI, so some businesses are exploring new approaches. During the call Ross Sandler, a Barclays Analyst asked, “So now that we’re in this world where no one can use mobile IDs for targeting. There seems like there’s a lot of interesting new ideas kicking around the industry around like cohort-based targeting or contextual or other kind of ID-free, privacy-centric targeting techniques. Given the size of Facebook and all the first-party data that you have, how do you think some of these new techniques are going to perform relative to the rest of the industry?”

Sheryl Sandberg responded.

When you think about how we mitigate some of these challenges, there’s a couple of things to think about. One, what are the solutions we have that can be on site. So as we develop some of our commerce products as people are using things like Click-to-Messaging ads, Click-to-Messaging ads are a good example of to close the loop, at least to the point where you’re connecting directly with a customer, happens on our service.


What Sandberg effectively means is that click-to-messenger ads allow you to determine the exact ROI of each and every marketing action, the holy-grail of marketing and advertising.
On the call Sandberg again emphasised the positive ROI of click-to-message ads when she said,
We’re also helping businesses connect directly with customers and grow more on-site data conversions through products like click-to-message ads. This is where you click on an ad on your Facebook or Instagram feed and it opens a chat with the business in Messenger, Instagram Direct, or WhatsApp. It’s already a multibillion-dollar business with healthy double-digit year-over-year growth in Q1. Europe’s largest footwear retailer have built a fully automated virtual shoe assistant to give customers personalized footwear recommendations and promoted it through Click-to-Messenger ads on Facebook. They had an 85% click-through rate and saw 30% more incremental purchases than with their usual link ads.


Use click-to-messenger ads to drive more traffic into your bot

We know that click-to-message ads can be extremely effective but it’s not practical or smart to handle all the conversations manually, this where messaging automation or chatbots can help massively. If you already have a chatbot up and running, then you’re on the right track to bump up your customer experience. Chatbots are not just for prospects anymore. They can also be used for educating them about the product and guiding them throughout the buying process as well. It’s important to have chatbots so that you can answer customer questions and make their buying process smoother. However, the number of customers your chatbot acquires is what will keep your business running.

Chatbots are a great way to interact with consumers and it is one of the fastest growing sectors in the digital marketing world. In fact, today sees over 300,000 messenger chatbots on Facebook alone. Bots are a cost-effective way to increase traffic to your website. They act as live chat agents, answering questions and helping with various tasks. The help desk function of bots is one of the most popular as you can have your bot answer FAQs, provide sales leads and more.

It’s even better that you can bring in potential customers not just from Facebook but also from Instagram. As a high percentage of Instagram users find new products on the app, and up to 80% of users make purchase decisions right on Instagram itself!

Automate, personalise and nurture leads

Advanced logic, omni-channel automation solutions and artificial intelligence can be included to automate lead generation, removing the need to constantly follow up with prospects who haven’t converted. One key AI feature is that it is able to personalise all your communication by using customer data to better align their needs with your marketing activity. The way people communicate with businesses is constantly evolving and it’s the marketing industry’s responsibility to keep up. That’s why click-to-message ads are so valuable – they allow prospects to engage in one-to-one conversations with brands.

Automation is crucial, but only if it’s personalised for the potential customer. It has been proven that customers are comfortable interacting with bots as long as they can get their needs met. By tailoring your bot to the specific requirements of your customers, they will be given a personal experience and feel satisfied when they talk to it. You can use the default Facebook contact information like their name and location to help with this.

Connect with your customers when they are engaged

Chatbots can send out automated messages that engage customers when they’re in the moment of highest intent. They can send out coupons, respond to questions, and provide product information. According to Google, 90% of consumers make purchases without knowing the brand in advance. This emphasises how valuable it is to advertise using well-timed messages during their moments of highest intent.

Data shows that although a traditional ad might get your click, it’s not enough to capture the attention of your audience. That’s because 70-80% of people ignore sponsored results. It’s clear: there are just too many ads online. Online marketing is flooded with ads and it’s difficult to innovate. That’s where Click to Messenger ads come in. They make you stand out by providing a more interactive way of showing off your products. You can see results quickly and easily with these ad types.

Gather data about your audience to develop a customer profile

The use of third-party data should be a thing of the past. It is unreliable and full of inaccuracies. Marketers need to pivot and start using first-party data, which comes directly from your customers interacting with your company. This data will provide you with accurate, up-to-date insights that are relevant to your business.

When a potential customer clicks on your ads, it gives you a valuable opportunity to engage with your prospects in a way that is more meaningful than traditional advertising. These ads are conversion-focused and super engaging, which is why they’re the best way to collect declared data. Your prospects get to message your chatbot directly from the ad, which creates a personal connection and helps build relationships for future sales opportunities. You can use messaging to have a one-on-one conversation with your audience as they move through your funnel. The chatbot is both personalised and private.